What to Expect
- Working with managers and leadership team to coordinate and execute community events and clinic specific physician/referral source outreach plans.
- Work closely with the Director of Brand and Content Marketing to ensure consistent message in all areas of marketing.
- Expand and develop physician and community relations in West Michigan through open and interactive communication.
- Tracks all local sponsorship expenses and fulfills all sponsorship and event needs including, but not limited to promo items, event set-ups, coordination with organizers, and attending community events.
- Responsible for sending out referral pads, Christmas cards, new clinic opening news, and other miscellaneous mailings.
- Responsible for coordinating and attending events on behalf of Hulst Jepsen Physical Therapy.
- Executes grassroots marketing by dropping off promo items to referral sources.
- Sets up meetings with physician offices and other referral sources to maintain and create new partnerships.
- Runs companywide referral reports and advises clinicians on referral source trends to establish sales strategies and ensure ROI of marketing efforts.
- Update and maintain physician notes in CRM system.
- Populate excel spreadsheet of top referring doctors on the networking spreadsheet.
- Engage staff to participate in and promote marketing and outreach programs.
- Minimum 2 years’ experience in field marketing or related field. Healthcare industry experience not required but preferred.
- Excellent written and verbal communication skills.
- Proficient in cold calling, new relationship development, and tactics to identify and make productive contacts.
- Sound judgment on when to ask for help and what should be referred to management.
- Ability to effectively handle multiple tasks, priorities, deadlines, and easily adapt to changing situations in a fast-paced environment.
- Willingness and flexibility to perform tasks of varying levels with a positive, team-oriented attitude.
- Highly self-motivated.
- Maintain professional image as a representative of the company.
If you are interested, please email your resume to Scott DeVries and Mark Carey at: email@example.com and firstname.lastname@example.org. We look forward to talking with you soon about your potential fit at Hulst Jepsen Physical Therapy!